News

Earlier this year, the company launched 75in (XR-75X95J) and 85in (XR-85X95J) models, priced £3,500 and £4,500 respectively.

The 65X95J's feature list covers what many will expect from a 2021 flagship set. Dolby Vision HDR and Dolby Atmos audio playback are supported, in addition to IMAX Enhanced certification. The HDMI spec includes the 4K/120, VRR and ALLM features of next-generation consoles. Audio is delivered via Sony's Acoustic Multi-Audio technology, which includes 'sound positioning tweeters' on the left and right side of the bezel.

Picture and sound processing is handled by Sony's best-of-breed Cognitive Processor XR silicon, which the brand says goes 'beyond conventional AI'. This introduces a suite of features, including XR 4K upscaling, XR Motion Clarity and XR Contrast.

The TV's panel is backlit by a full array local dimming (FALD) LED array. X-Wide Angle technology aims to maintain image contrast and colour depth from off-axis viewing.

Smarts, meanwhile, are delivered by the new Google TV OS. When it comes to UK catchup, Sony remains aboard the YouView train, rather than switching to Freeview Play.

Other features include Calman Ready automated calibration potential, Netflix Calibrated Mode, and Bluetooth connectivity.

However, while the 65in X95J has the same headline feature specification as its bigger brothers, there are differences. One is the TV's two-way stand (the 75in and 85in enjoy a three-way configuration). More notably, this entry-sized X95J lacks Sony's X-Anti Reflection panel technology to limit glare.