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Philips has revealed its latest OLED flagship TV, the OLED+908, at a huge 2023 range reveal in Amsterdam. The new model looks likely to be a top-of-the-line choice for home cinema enthusiasts, not least because it’s the first from the brand to use the latest LG Display Micro Lens Array (MLA) panel, coupled to a proprietary META brightness Boosting algorithm.

Philips is promising a peak HDR performance of 2,100 nits. In addition to improved brightness, we can expect wider viewing angles and greater energy efficiency.

The screen will use a 7th Gen P5 AI processor with improved Ambient Intelligence, able to adjust picture parameters in real-time based on the room's lighting, coupled with a new XYZ light sensor that measures the colour temperature for a more accurate colour performance. The TV also introduces a new USB-C remote control with a motion sensor.

The OLED+908 also has a Bowers & Wilkins 80W integrated 3.1-channelsound system. Available in 55in, 65in, and 77in sizes, it’ll land in the UK sometime this autumn.

Positioned just below the OLED+908 in Philips' 2023 TV lineup is the OLED808, a new line of high-performance models using OLED EX panels. The OLED808 will be available in a range of screen sizes, starting at 42in - but OLED EX panels will only be used in screens 55 inches and above.

The OLED808 is also powered by the latest Gen 7 P5 AI processor and claims an HDR peak brightness of 1,000 nits. It hopes to win over gamers with support for Dolby Vision 4K 120Hz, eARC, VRR, and compatibility with FreeSync Premium and G-SYNC, plus Auto Game and Auto Low Latency modes.

The OLED808 features an integrated 70W-rated 2.1 sound system (50W for the 42in model) and a sleek 'zero-bezel' design with dark metal frame and metal satin chrome EVO swivel stand. The 77in version features features offset feet.

Philips Mini LED models
The company has also previewed a new Xtra line of Mini LED TVs. The 9308 comes in in 55in and 65in sizes, and will likely be released in the autumn. It will sit below Philips' Ambilight OLED models, and could be a bargain buy.

The same Gen 7 P5 processor is under the bonnet, and the TV's LED panel offers a refresh rate of 120Hz, plus a claimed 98 per cent DCI coverage and an HDR output of 1000 nits. Again, there's a sleek design, with a dark anthracite metal bezel frame. The 9308 includes Ambilight on three sides and a dark Kvadrat Audiomix fabric speaker grille for its integrated Bowers & Wilkins 2.1 sound system (64W).

Slightly cheaper is the 9008 series Mini LED TV, available in 55in, 65in, and 75ih versions. This model will have the same processor and panel specifications as the 9308, but with a 40W 2.0 sound system.

Mini LED screens use small and precise LED lights to provide better control over the display's backlight. This results in improved brightness, colour accuracy, and contrast compared to traditional LED-backlit LCD TVs.